Let's Talk Strategy
For all of the following projects, I worked on the strategy and content of the book, and was the lead creative. Additionally, I designed each template and oversaw the completion of each project in InDesign.
Macon Museum of Arts and Sciences
As part of my senior capstone, I was assigned the position of Strategic Coordinator with the Macon Museum of Arts and Sciences. Over the semester we worked with the museum on achieving goals and objectives by implementing various tactics. This book is a collection of our efforts.
Use the PDF viewer to the right to view it in its entirety.
Social Media Policy and Plan
As part of my Social Media Analytics class, we were tasked to create a policy and plan for the Georgia College Department of Communication. This included a current audit, guidelines and a plan for the future. We analyzed what worked and what did not, and compiled all this information into one book.
Use the PDF viewer to the right to view it in its entirety.
Biba's RFP
As part of my Strategic Planning class, we were tasked with creating an RFP to pitch to our real-life client, Biba's, an Italian restaurant in Milledgeville. We had to include goals, objectives and tactics to improve Biba's business and reach their target audiences.
Use the PDF viewer to the right to view it in its entirety.